harnessing consumer attention to drive roi
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Attention is one of the most complex and widely discussed topics in digital media. Defining it has proven to be difficult, but industry experts unanimously agree that harnessing attention is pivotal to executing a successful advertising campaign.
That's why Integral Ad Science developed an evidence-based white paper, Taking Action On Attention,a first-of-its-kind model that predicts the likelihood that an impression will lead to a result. Driven by research based on millions of data signals combined with Total Visibility™ and machine-learning models, our analytical model identifies three key signals: Visibility, Situation, and Interaction, each of which consist of a set of crucial metrics and optimisations that predict if an impression will lead to a result.
Taking Action On Attention provides you with the details and processes you need for -
A holistic Attention approach and model, developed using extensive advertiser campaign data
Three data-backed Attention signals that have proven to increase campaign effectiveness
Results-based information on how advertisers can capitalise on attention
Integral Ad Science is proud to bring you this extensive report.
About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimisation. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com or contact Pooja Singh: psingh@integralads.com 