‘Your SCMP’ 120-year Anniversary celebrating readers, partners and people

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Member News

Hong Kong (September 2023) The South China Morning Post proudly presents 'Your SCMP'. Building upon the success of the I Read the SCMP campaign launched in earlier this year, this new initiative brings to life the broad and deep relevance of the SCMP by celebrating its diverse readership, partners, and people who epitomise and shape the international story of Hong Kong. 

View the 30-second campaign videos below:

Produced by the SCMP’s Morning Studio, the campaign reaches influential audiences through targeted media placements across: the SCMP online and print, digital media, social platforms, and strategically placed out-of-home advertisements in key commercial areas in Hong Kong. 

“In this 120th-anniversary initiative the South China Morning Post celebrates the broad relevance and impact of our readers, partners, and people who are shaping the international story of Hong Kong,” says  Kevin Huang, Chief Operating Officer, South China Morning Post. “For generations, the South China Morning Post has told the international story of Hong Kong, and now we are at a pivotal moment where we see it as our role to celebrate the importance of our home. We hope that this campaign will inspire, promote, and grow the Hong Kong community for the better.”

“Building on the original message of the I Read the SCMP campaign, Your SCMP goes broader showing the importance, relevance and impact of our readership, people, and partners,” says Huang. “It’s SCMP Advertising+ that connects partners with the Post’s broad and influential audience so they can tell their brand stories to the people shaping the international story of Hong Kong." 

'Your SCMP' spotlights 11 new distinguished profiles, who read the SCMP:

• Tiffany Chan - Professional Golfer, LPGA	

• Jason Cheung - Top DSE Scorer, 2022

• Elliot Leung - Composer, Classical Music & Film Music	

• Daryl Ng - Deputy Chairman, Sino Group	

• Frederick Poon - Principal, St. Paul’s Co-educational College	

• Douglas Young - Co-Founder & CEO, G.O.D.	

Work with the SCMP: 

• Justin Bonnett - Regional Head of Marketing, Jones Lang LaSalle	

• Cindy Chee - Communications Director (Hong Kong & Macau), Cartier	

• Haymans Fung - Head of Marketing, Retail Bank HK & Global Partnerships, Standard Chartered Bank

Work at the SCMP:

• Jeffie Lam - News Editor, City Desk South China Morning Post 	

• Mia Nulimaimaiti - Reporter, Political Economy, South China Morning Post 	

Along with some of the six profiles which debuted in April:

• Anson Chan - Student, Island School

• May Chow - Chef & Founder, Little Bao

• Steven Lam - Co-Founder & CEO, GoGoX

• Shalini Mahtani - Founder, The Zubin Foundation	

• Gregory Van - Co-Founder & CEO, Endowus

• Allan Zeman - Chairman, LKF Group	

ABOUT THE SCMP ADVERTISING+

For 120 years, the South China Morning Post has been entrusted by both readers and partners in Hong Kong and Asia to tell their stories to more than 35 million readers each month. 

SCMP Advertising+ connects partners to affluent Asian influencers and business decision-makers through culturally relevant content and events that drive connection and consideration; and its first-party data platform and brand safety tools that deliver impact through insights and context.

SCMP Advertising+ is for partners who want to shape the next chapter of Hong Kong and Asia’s story.