The Regional OTT Landscape : Advertising and subscription-based video on demand


Authors: Surabhi Arbhanad Dailymotion, Nathalie Pellegrini Mindshare, Mete Bargmann Magnite, Anson Tan VIU/PCCW Media Ltd


Asia has the fastest growing OTT subscriptions and some of the highest online video consumption rates globally. This Lumascape has been created by the IAB SEA+India Regional CTV & Streaming Council as a single-view into the OTT landscape in Southeast Asia and India. It is a guide for media planners of Advertising Video On Demand (AVOD) and Subscription Video On Demand (SVOD) channels in SEA+India. While not exhaustive, this list illustrates providers at the time of writing.

 

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OTT, Streaming and CTV guidebook