DIGITAL AD SPEND IN SOUTHEAST ASIA, HONG KONG AND TAIWAN

Released in February 2017, IAB Singapore's first ever digital ad spend forecast for Southeast Asia, Hong Kong and Taiwan, predicts double-digit growth in 2017 as the consumer demand for mobile, video and social drives up spend. The forecast, done in partnership with eMarketer, shows that digital ad spending across the six Southeast Asian markets of Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam plus Hong Kong and Taiwan varies significantly.