IAB SEA+India
NEWS & Resources

Author: Simon Clarke, On Device Research Asia | IAB SEA+India Data, Measurement & Impact Regional Council

Digital technology produces 4% of the world’s carbon footprint and is growing at 9% per year, while the internet emits 1.6bn tons of greenhouse gases annually. In this article, Simon Clarke from On Device Research Asia discusses how data can identify where to reduce waste, ensure that impressions used have a greater effect., and how brands should communicate their sustainable advertising credentials to their audiences.

Author: Jayakrishnan Chandrasekaran, InMobi | IAB SEA+India Data, Measurement & Impact Regional Council

We have collectively lost access to around 70% of Identifier for Advertisers (IDFAs) as research shows only about 30% of users give permission to be tracked when shown Apple’s App Tracking Transparency (ATT) prompt to opt-in to app tracking. For a user who does not share permission to be tracked, the IDFA returns a null value to the app, ad network and measurement partner. This has upended how the digital advertising ecosystem collects and processes device IDs. Jayakrishnan Chandrasekaran from InMobi discusses here what can be done to offset this.

Author: Dhruv Menon, Mindshare | IAB SEA+India AdTech & Innovation Regional Council

There’s a growing spotlight on the environmental footprint of digital media, and increasing numbers of consumers now consider a brand’s clean energy and climate action before making purchase decisions. Decarbonising your media activity is becoming a priority to reduce data usage and carbon emissions. Here’s how to navigate sustainability in media campaigns while treading lightly on the Earth.

Author: Alyce Erikson, LinkedIn | IAB SEA+India Data, Measurement & Impact Regional Council

Data Clean Rooms (DCRs) unleash the mystical trio of data management: protection, privacy and preparation. Yet for many they remain elusive unicorns. Alyce Erikson from LinkedIn led a very engaging industry discussion with our Data, Measurement & Impact Regional Council, defining and demystifying DCRs so they are less of a sorcerous trial for marketing crusaders to educate colleagues and decision makers in their organisations.

Member News

For 120 years the South China Morning Post (SCMP) has been woven through the history of Hong Kong. It is now celebrating this landmark anniversary by recognising the diversity of its people - those who read it, work there at and invest their advertising dollars in the publication.

Authors: Samantha Pearlson and Fai-keung Ng, The Trade Desk
IAB SEA+India Retail Media Regional Council

With retail data solutions, using an off-site media platform advertisers not only get access to valuable audience segments for effective targeting, but they can also enjoy transparent reporting and closed-loop measurement through partnerships with leading retailers.

Author: Valentina Lizzi, InMobi | IAB SEA+India AdTech & Innovation Regional Council

Half of the world's 2 billion mobile gamers are in Asia, waiting to view your high attention in-game ads, according to a report by InMobi, with 60% likely to buy. With in-game ads achieving 98% viewability and ad recall of up to 97%, they’re driving more attention than social media in-feed ads. 

Author: Peter Angelis, Integral AdScience | IAB SEA+India AdTech & Innovation Regional Council

How do you measure something as amorphous and intangible as Attention? Can you really measure if a user is paying attention to your campaign? Peter Angelis from IAS explains Attention metrics, and gives you some key points to help you get started on your Attention Measurement journey.

Author: Liam McCarten, Meta | IAB SEA+India Retail Media Regional Council

Retail Media Networks have the ability to grow penetration by increasing new buyers by up to 90%. Platforms, apps and marketplaces are rapidly increasing their offerings. However, a holistic approach is needed to drive digital footfall, finesse Attribution and leverage placement and business messaging.

Member News - Tyroo Technologies

AdTech platform, Tyroo Technologies is expanding into the emerging markets of Bangladesh, Cambodia, Laos, Myanmar, and Nepal in a plan to capitalise on growth opportunities in these countries.

Author: Manaswita Sarkar, SPH Media | IAB SEA+India Data, Measurement & Impact Regional Council

Marketers today struggle to find a concise guide or practical solution on how to create and implement a first-party data strategy. Manaswita Sarkar from SPH Media suggests using data partnerships in marketing use-cases, sourcing and sharing data, and discusses how to choose the right partner as well as technological and legal considerations.

Author: Shabana Badami, Google | IAB SEA+India AdTech & Innovation Regional Council

AI is the most profound technology human-kind is working on today. It is seen as the third major shift in technology — after the arrival of the internet, and the move to mobile. Both of these shifts created new growth and opportunities, as will AI; and optimising AI will become a discipline in its own right.

Author: JJ Eastwood, Chair IAB SEA+India Regional Board

Retail media is a game-changer in the advertising industry, offering brands unparalleled opportunities to connect with consumers in a targeted and personalised manner, and projections estimate it to be a market worth over $160 billion by 2027.

Vpon Big Data Group (Vpon) has created a series of advertisements using its new AI visual generative system, InVnity for Hong Kong-based soft drinks brand, Mezzanine Makers.

Video viewability rates in APAC are some of the highest globally. This year’s Global Insights Report from IAB SEA+India member, DoubleVerify, shows that while the region has some of the lowest fraud/SIVT and brand suitability violation rates globally, advertisers must engage verification across all campaigns and environments, and highlights differences in campaigns that leveraged verification with those that did not.

IAB SEA+India member, Moving Walls, a global advertising technology company based in Singapore, has announced a partnership with JR East Marketing & Communications Inc. (jeki) to launch a technology platform that will automate all Out-of-Home (OOH) advertising across Japan.

IAB SEA+India Regional Research

According to a new report by the Regional Board of the IAB SEA+India, less than half (41%) of respondents surveyed in Vietnam fully understand what internet cookies do, while a little over half (52%) say they fully understand how to protect their privacy online.