PUBMATIC: CRAFTING MOBILE MOMENTS – THE UNION BETWEEN CREATIVITY AND AUTOMATION

The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day. So what is a “mobile moment,” and why should the world care about every single time one of us looks at a mobile device?Or right-click, "Save link as..." to download

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PUBMATIC: DELIVERING ON THE PROMISE OF MOBILE VIDEO

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THE NEW MOBILE CENTRIC WORLD: MEASURING THE MOBILE MARKETING ROI