S4M partners with Integral Ad Science to bolster mobile campaign viewability measurement
About S4M
S4M – the Mobile Shopper Advertising Platform – is the first and only mobile advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. S4M created a mobile-first technology that is unique in the industry to be accredited by the MRC (Media Rating Council) on the entire mobile user journey. The platform empowers brands with full transparency and control in their mobile data supply chain from mobile programmatic buying to consumer conversion in apps, mobile sites, and physical points of sales.Founded in 2011 by mobile marketing pioneers, S4M is headquartered in Paris with over 140 employees and services more than 500 advertisers worldwide. The company has ten offices in the US, Europe, Asia Pacific, and Latin America. Discover more: http://www.s4m.io Press contact: Zoey Tung, zoey.tung@s4m.io, +33 (0) 73 05 00 28
About Integral Ad Science
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimisation, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimising towards opportunities to consistently improve results, and analysing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in thirteen countries. Our growth and innovation have been recognised in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company. Learn more at www.integralads.com/uk Press contact: Sarah Redman, sarah@integraladspr.com, +44 (0) 203 642 1124