Targeting & Measurement in a Cookieless World
White Paper | Authors: Narayan Murthy Ivaturi, inMobi; Bayu Ramdhani, ilmuOne Data; Benjamin Rehberg, Teads; Alyce Erikson, LinkedIn; Francis Fung, Yahoo
With the looming impact of 3rd party cookie deprecation that is under way, advertisers and marketers alike are scratching their heads at the abundance of news on emerging alternatives.
In this White Paper, the IAB SEA + India Data and Attribution Council’s Data Attribution Subgroup provides an outlook at the changes to addressability solutions and methods of measurement in a cookieless world.
Read our comprehensive overview of one by one comparisons to learn about the traditional options used in digital advertising today as well as the impacts and alternative identifiers and digital dimensions that will characterize the post-cookie era.
