India's addressable TV ad market surges! It accounted for 9.8% of TV ad revenue in 2023 and is set to exceed 13% by 2025. Connected TV popularity drives this growth, changing how brands target audiences. More insights in GroupM's latest report.

We are on a mission to unite the digital industry for collective progress and responsible growth! Find out more about how we are bringing these principles to life including our 2023 wins and 2024 goals. Subtitled video also available.

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IAS expands in APAC, appointing new regional leaders for enhanced AI-driven media measurement and optimisation. Emphasising agility and local relevance, IAS commits to connecting with dynamic markets for long-term growth.

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Yahoo Blueprint is now available within the Yahoo DSP. This AI-powered suite enhances ad performance through advanced analytics and campaign optimisation, improving targeting and bidding processes for advertisers.

Contributors: Seow Ping Tan, Liveramp, Heidi Monro, Twitch, Pauline Lemaire, Criteo, Fai-keung Ng, The Trade Desk, Khanh P. Dang, Google, Vera Wang, TikTok | IAB SEA+India Regional Retail Media Council

The surging Retail Media Network sector in Southeast Asia & India, is projected to reach $160 billion by 2025. Learn how RMNs are offering retailers new avenues for monetisation and customer engagement. Click for strategies, insights and case studies.

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Explore Magnite's latest study on Southeast Asia's streaming trends and see how 71% embrace ad-supported TV, impacting brand connections. Uncover the power of cross-device viewing and why streaming is winning viewers’ attention over social video.

Authors: Lionel Kho, Mindshare, Georges Cheruvelil, Mediaocean, Camila Martins Gerhardinger, TikTok and Eryk Koziol, GroupM | IAB SEA+India Data, Measurement & Impact Council

In Southeast Asia and India, the shift from multichannel to omnichannel marketing is reshaping customer engagement, intertwined with the evolving roles of privacy and AI. Explore these compelling insights, complete with case studies, to navigate the intricacies of the regional digital marketing landscape.

Authors: Kenneth Koh, Yahoo and Michele Yeung, Teads | IAB SEA+India Regional AdTech and Innovation Council

In Part 2 of our series on AI in Advertising discover how AI is enhancing personalisation, targeting, and customer interaction. From chatbots to video content enhancement and language localisation, see how AI is reshaping the way brands in Southeast Asia and India engage with their audiences.

Authors: Alvin Liong, IlmuOne Data, Darryl Choo, SCMP, Valentina Lizzi, InMobi and Cynthia Lam, Google | IAB SEA+India Regional AdTech and Innovation Council

AI is revolutionising Advertising in Southeast Asia and India. Explore Part 1 of our exciting two-part series on AI in Advertising, packed full of examples. From creative innovation to data analytics, discover how AI is reshaping the marketing landscape.

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DecenterAds enhances digital advertising in APAC with Bid Price Multipliers, offering dynamic bid adjustments for campaigns. This innovation boosts flexibility and performance, marking a decade of growth and trusted partnerships in markets like Singapore, India, China, and Japan.

Author: Simon Clarke, On Device Research Asia | IAB SEA+India Data, Measurement & Impact Regional Council

Digital technology produces 4% of the world’s carbon footprint and is growing at 9% per year, while the internet emits 1.6bn tons of greenhouse gases annually. In this article, Simon Clarke from On Device Research Asia discusses how data can identify where to reduce waste, ensure that impressions used have a greater effect., and how brands should communicate their sustainable advertising credentials to their audiences.

Author: Jayakrishnan Chandrasekaran, InMobi | IAB SEA+India Data, Measurement & Impact Regional Council

We have collectively lost access to around 70% of Identifier for Advertisers (IDFAs) as research shows only about 30% of users give permission to be tracked when shown Apple’s App Tracking Transparency (ATT) prompt to opt-in to app tracking. For a user who does not share permission to be tracked, the IDFA returns a null value to the app, ad network and measurement partner. This has upended how the digital advertising ecosystem collects and processes device IDs. Jayakrishnan Chandrasekaran from InMobi discusses here what can be done to offset this.

Author: Dhruv Menon, Mindshare | IAB SEA+India AdTech & Innovation Regional Council

There’s a growing spotlight on the environmental footprint of digital media, and increasing numbers of consumers now consider a brand’s clean energy and climate action before making purchase decisions. Decarbonising your media activity is becoming a priority to reduce data usage and carbon emissions. Here’s how to navigate sustainability in media campaigns while treading lightly on the Earth.

Author: Alyce Erikson, LinkedIn | IAB SEA+India Data, Measurement & Impact Regional Council

Data Clean Rooms (DCRs) unleash the mystical trio of data management: protection, privacy and preparation. Yet for many they remain elusive unicorns. Alyce Erikson from LinkedIn led a very engaging industry discussion with our Data, Measurement & Impact Regional Council, defining and demystifying DCRs so they are less of a sorcerous trial for marketing crusaders to educate colleagues and decision makers in their organisations.

Member News

For 120 years the South China Morning Post (SCMP) has been woven through the history of Hong Kong. It is now celebrating this landmark anniversary by recognising the diversity of its people - those who read it, work there at and invest their advertising dollars in the publication.

Our 2023 IAB SEA+India Members Only Evening brought together more than 150 leaders from brands, agencies, publishers & platforms from across the region. The generous sponsorship of Google, panda ads and Vpon enabled us to host a memorable evening overlooking the Singapore skyline. There were business connections and personal catch-ups, and a lot of fun in the photo booth as you will see….

Authors: Samantha Pearlson and Fai-keung Ng, The Trade Desk
IAB SEA+India Retail Media Regional Council

With retail data solutions, using an off-site media platform advertisers not only get access to valuable audience segments for effective targeting, but they can also enjoy transparent reporting and closed-loop measurement through partnerships with leading retailers.

Author: Valentina Lizzi, InMobi | IAB SEA+India AdTech & Innovation Regional Council

Half of the world's 2 billion mobile gamers are in Asia, waiting to view your high attention in-game ads, according to a report by InMobi, with 60% likely to buy. With in-game ads achieving 98% viewability and ad recall of up to 97%, they’re driving more attention than social media in-feed ads. 

Author: Peter Angelis, Integral AdScience | IAB SEA+India AdTech & Innovation Regional Council

How do you measure something as amorphous and intangible as Attention? Can you really measure if a user is paying attention to your campaign? Peter Angelis from IAS explains Attention metrics, and gives you some key points to help you get started on your Attention Measurement journey.

Author: Liam McCarten, Meta | IAB SEA+India Retail Media Regional Council

Retail Media Networks have the ability to grow penetration by increasing new buyers by up to 90%. Platforms, apps and marketplaces are rapidly increasing their offerings. However, a holistic approach is needed to drive digital footfall, finesse Attribution and leverage placement and business messaging.