Author: Alyce Erikson, LinkedIn | IAB SEA+India Data, Measurement & Impact Regional Council

Data Clean Rooms (DCRs) unleash the mystical trio of data management: protection, privacy and preparation. Yet for many they remain elusive unicorns. Alyce Erikson from LinkedIn led a very engaging industry discussion with our Data, Measurement & Impact Regional Council, defining and demystifying DCRs so they are less of a sorcerous trial for marketing crusaders to educate colleagues and decision makers in their organisations.

Author: Manaswita Sarkar, SPH Media | IAB SEA+India Data, Measurement & Impact Regional Council

Marketers today struggle to find a concise guide or practical solution on how to create and implement a first-party data strategy. Manaswita Sarkar from SPH Media suggests using data partnerships in marketing use-cases, sourcing and sharing data, and discusses how to choose the right partner as well as technological and legal considerations.

IAB SEA+India Regional Research

According to a new report by the Regional Board of the IAB SEA+India, less than half (41%) of respondents surveyed in Vietnam fully understand what internet cookies do, while a little over half (52%) say they fully understand how to protect their privacy online.

IAB SEA+India Regional Research

Just 29% of respondents in Thailand are prepared to pay to access advertising-free content according to a local research report released by the IAB SEA+India. However, 66% of respondents are willing to share information about their interests in return for access to free content.

In a research report just released by the IAB SEA+India, 34% of respondents in Singapore/Malaysia/Philippines say they will not pay for ad-free online content yet more than twice this number (72%) have paid for subscriptions to online streaming platforms, implying confusion over the definition of online content.

“An elusive question remains as to what data points would be considered acceptable to consumers and valuable to marketers, to ensure continued free access to high quality content,” says IAB SEA+India Regional Board member, Alvin Liong, IlmuOne Data, commenting on a lack of willingness by consumers in Indonesia to

There’s a significant gap between consumers’ perceived understanding of online data privacy and the value exchange of advertising providing access to free online content, according to a report just released by the Regional Board of the IAB SEA+India. More than 8000 people took part in the multilingual survey providing a rich seam of data such as 70% of respondents preferring a single login to access any website.

We had rave reviews about this webinar about Preparing For A Privacy-First Ad Ecosystem with speakers from Google, Danone, Media Monks and moderated by our Regional CEO, Miranda Dimopoulos. If you didn’t make it or want to watch it again, here it is for your viewing.

Author: Dhrubajyothi Sarkar, InMobi

When people stopped meeting live they started streaming live, bringing in a wave of change, paving the way for a total transformation in the world of content and marketing.

Member News: Mediamath

Mediamath has announced they have added support for The Trade Desk’s Unified ID 2.0, a collaborative and open-source framework for cookieless media.

Author: Alyce Erikson, LinkedIn

Industry players like Meta, LinkedIn, Google and Apple are proactively reforming internet privacy. Alyce Erikson explains why digital marketing practitioners need to understand the implications of these reforms to the social definition of digital privacy.

IAB SEA+India Regional Research

Take part in our survey to help us better understand what you, the consumer, know about online data privacy.

Authors: Daniel O’Connor Quantcast, June Oh MediaMath, Kevin Taulera Smart Ad Server, Addy Cutts Oracle Advertising, Eimear O’Rourke Xandr

Global regulatory practices are having a profound impact on data providers looking to introduce best practice and futureproof their regional solutions. In the ‘new normal’ a portfolio approach to identity management will be required.

Authors: Daniel O’Connor Quantcast, June Oh MediaMath, Kevin Taulera Smart Ad Server, Addy Cutts Oracle Advertising, Eimear O’Rourke Xandr

There’s a fine line between being personal and being intrusive. While customers’ digital footprints may be used for a personalised experience, brands need to reassess how they are collecting and protecting the data they use for marketing engagement.

Author: Anita Munro, Mindshare APAC

Cookies and IDs were never precise, people-based or interoperable so a chance to rethink and rebuild at scale is valuable. The biggest impact with changes to data privacy will be on inferred or probabilistic identifiers. 

Authors: Daniel O’Connor Quantcast, June Oh MediaMath, Kevin Taulera Smart Ad Server, Addy Cutts Oracle Advertising, Eimear O’Rourke Xandr

In this second article of a four-part series on Privacy in Programmatic, our authors review what’s next for Publishers in APAC and provide a checklist for a successful data privacy strategy.

Authors: Daniel O’Connor Quantcast, June Oh MediaMath, Kevin Taulera Smart Ad Server, Addy Cutts Oracle Advertising, Eimear O’Rourke Xandr

White Paper. Part 1 of 4 : the journey to date on privacy in programmatic and the implications for programmatic buyers, sellers and data providers in the future.

Consumers nowadays are comfortable shopping online, experiences are more immersive and logistics have improved to a standard which consumers now expect as the norm. So when did ecommerce begin and where is it taking us?