NEWS & RESOURCES
Using Measurement to Improve Sustainability In Advertising
Author: Simon Clarke, On Device Research Asia | IAB SEA+India Data, Measurement & Impact Regional Council
Digital technology produces 4% of the world’s carbon footprint and is growing at 9% per year, while the internet emits 1.6bn tons of greenhouse gases annually. In this article, Simon Clarke from On Device Research Asia discusses how data can identify where to reduce waste, ensure that impressions used have a greater effect., and how brands should communicate their sustainable advertising credentials to their audiences.
performance marketing in a post-deterministic world
Author: Jayakrishnan Chandrasekaran, InMobi | IAB SEA+India Data, Measurement & Impact Regional Council
We have collectively lost access to around 70% of Identifier for Advertisers (IDFAs) as research shows only about 30% of users give permission to be tracked when shown Apple’s App Tracking Transparency (ATT) prompt to opt-in to app tracking. For a user who does not share permission to be tracked, the IDFA returns a null value to the app, ad network and measurement partner. This has upended how the digital advertising ecosystem collects and processes device IDs. Jayakrishnan Chandrasekaran from InMobi discusses here what can be done to offset this.
Attention’s growing development in digital media
Author: Peter Angelis, Integral AdScience | IAB SEA+India AdTech & Innovation Regional Council
How do you measure something as amorphous and intangible as Attention? Can you really measure if a user is paying attention to your campaign? Peter Angelis from IAS explains Attention metrics, and gives you some key points to help you get started on your Attention Measurement journey.
Identity & interoperability - challenges and development
Authors: Darshan Radia, Dentsu International and Fai-Keung Ng, The Trade Desk
With Apple’s App tracking Transparency framework and Google’s planned deprecation of third party cookies, the world of identity is fast-changing. Darshan Radia of Dentsu International and Fai-Keung Ng from The Trade Desk, and members of our Data & Attribution Council, discuss how identity matters, various Identity stakeholders, the latest industry trends around identity and how industry players are preparing themselves for the new user-first privacy-compliant world.
A marketer’s journey to using contextual like a pro
Authors: Manaswita Sarkar, SPH and Benjamin Rehberg, Teads
Two post-cookie alternatives that have emerged as popular choices are contextual targeting and two first-party data and identity-based solutions. Manaswita Sarkar from SPH Media and Benjamin Rehberg from Teads deep dive into using contextual marketing from a marketer’s perspective.
evolution of measurement
Author: Darshan Radia, Dentsu International
Today’s online consumers want privacy, transparency, choice and control over how their data is used. Without cookies, how can marketers identify, group, and target audiences; and measure return on ad spend? Our Data & Attribution Council explains what you can do.
Data-driven Attribution In Your Area: Strategies for your Industry | PART 4 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
In this final article in our four-part series, our Data & Attribution Council explore an eCommerce brand’s Multi-Touch Attribution strategy to identify an optimised digital media mix to drive increased sales.
Data-driven Attribution In Your Area: Strategies for your Industry | PART 3 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
Part 3 of a 4-part series. Our Data & Attribution Council examine Marketing Mix Modelling for FMCG brands to measure the impact of different media activities.
Contextual Targeting in OTT: A unique approach for a cookieless world
For over-the-top (OTT) publishers, a granular version of contextual targeting allows them to target specific genres or categories of content that users watch without having to reveal their personal data.
This is a test
Consumers nowadays are comfortable shopping online, experiences are more immersive and logistics have improved to a standard which consumers now expect as the norm. So when did ecommerce begin and where is it taking us?