Authors: Samantha Pearlson and Fai-keung Ng, The Trade Desk
IAB SEA+India Retail Media Regional Council

With retail data solutions, using an off-site media platform advertisers not only get access to valuable audience segments for effective targeting, but they can also enjoy transparent reporting and closed-loop measurement through partnerships with leading retailers.

Author: Peter Angelis, Integral AdScience | IAB SEA+India AdTech & Innovation Regional Council

How do you measure something as amorphous and intangible as Attention? Can you really measure if a user is paying attention to your campaign? Peter Angelis from IAS explains Attention metrics, and gives you some key points to help you get started on your Attention Measurement journey.

Author: Liam McCarten, Meta | IAB SEA+India Retail Media Regional Council

Retail Media Networks have the ability to grow penetration by increasing new buyers by up to 90%. Platforms, apps and marketplaces are rapidly increasing their offerings. However, a holistic approach is needed to drive digital footfall, finesse Attribution and leverage placement and business messaging.

Member News - Tyroo Technologies

AdTech platform, Tyroo Technologies is expanding into the emerging markets of Bangladesh, Cambodia, Laos, Myanmar, and Nepal in a plan to capitalise on growth opportunities in these countries.

Author: Shabana Badami, Google | IAB SEA+India AdTech & Innovation Regional Council

AI is the most profound technology human-kind is working on today. It is seen as the third major shift in technology — after the arrival of the internet, and the move to mobile. Both of these shifts created new growth and opportunities, as will AI; and optimising AI will become a discipline in its own right.

Author: JJ Eastwood, Chair IAB SEA+India Regional Board

Retail media is a game-changer in the advertising industry, offering brands unparalleled opportunities to connect with consumers in a targeted and personalised manner, and projections estimate it to be a market worth over $160 billion by 2027.

Vpon Big Data Group (Vpon) has created a series of advertisements using its new AI visual generative system, InVnity for Hong Kong-based soft drinks brand, Mezzanine Makers.

Author: Yvonne Lau, Spotify

Radio was the first mass medium for communication, but television then the Internet left little room for audio - until recent times.

Letter From Miranda Dimopoulos, Regional CEO, IAB SEA+India

I am proud to present here, our latest regional research report, Representation in Advertising in Asia. Our extensive survey has found that consumers feel there remains a significant underrepresentation of ethnicities, ages, genders, disabilities, religions, sexual orientations, and body types in advertising in Asia. And they believe overwhelmingly that it is the responsibility of brands to ensure that there is inclusion when advertising their products.

Authors: Authors: Vikram Bansal, Meta, Chandrahas Shetty, Oracle Advertising, Gitali Halder, EssenceMediacom, Ben Poole, fifty-five & Camila Martins, TikTok | IAB SEA+India Data & Attribution Regional Council

What is the new normal for marketing measurement? In this White paper, the authors discuss why marketers must constantly evolve to navigate signal changes, have a robust measurement strategy and a flexible, agile, decision-making framework.

Author: Khanh P. Dang, Google APAC | IAB SEA+India Commerce Council subgroup

Automated campaigns can unlock speed, scale and success using machine learning tools, allowing retailers to assess signals in real time, capturing the innumerable signals unique to each user. It also simplifies optimisation at scale, particularly within omnichannel shopping. So why are brands and retailers slow to adopt automation solutions?

Authors: Nishith Saraswath, Mediaocean; Diet Pineda, The Trade Desk; Shrivardhan Sarda, Yahoo; Gibson Camson, Carousell Media Group | IAB SEA+India Programmatic Council subgroup

This is the era of advertising where measurement and attribution are key tools in the success of advertising campaigns. Yet attribution remains a challenge as the ecosystem evolves. Enter Multi Touch Attribution, the first step towards overcoming these challenges.

Author: James Sampson, GrabAds | IAB SEA+India Commerce Council subgroup

While Retail Media is a growing global phenomenon, advertisers in Southeast Asia will be able to provide richer, full funnel consumer experiences via superapps in available markets. In fact, now superapp advertising is its own distinct media category.

Author: Haroon Qureshi, Mindshare

Web3 places ownership with content creators who will be able to share and sell their work with blockchain technology and decentralised web curation. New platforms will provide creators with open-source development, improved search algorithms, privacy-focused approaches, alternative payment systems and more.

Author: Vera Wang, TikTok

Shoppertainment is content-driven commerce that seeks to entertain and educate to drive sales. Entertainment-first, commerce-second. When commerce is done in this sequence, it’s called Shoppertainment and this new category of commerce will be worth more than USD $1T in APAC by 2025.

Our Regional CEO, Miranda Dimopoulos and Regional Board Chair, JJ Eastwood from the Carousell Media Group discuss why Retail Media is having such a moment in Asia on this WARC podcast with Rica Facundo. They discuss the surprising stats from their latest regional research into retail media, why home grown networks are winning in this space and what to expect in the future.

We partnered with the Carousell Media Group to survey Asia marketers on the retail media phenomenon. There were just under 2000 survey responses from advertising decision makers across Asia, the majority being from marketers with 17+ years experience. Read our report to find out more about how retail media advertising is opening up entirely new opportunities for brands.

Author: Lisa Collins, Oracle.

Web3 is helping with customer loyalty. Just ask Lego, Footlocker, Marvel, Prada, Cartier - and the Australian Tennis Open.

Authors: Mark Gubbels Criteo, Paula Abjelina Adcolony, Dave Yang Grab

People are comfortable shopping online, experiences are more immersive and logistics have vastly improved. So when did ecommerce begin and where is it taking us?

Member News: Teads

Global media platform, Teads has launched its Teads Care not-for-profit advertising program to aid brands in their Corporate Social Responsibility (CSR) initiatives.