TEADS LAUNCHES NEW INITIATIVE TO SUPPORT BRANDS’ CSR PROGRAMMES
Global media platform launches ‘Teads Care’, allowing brands to support associations through their media investments.
The first campaign ran with Ruinart in France, providing UNESCO with a pan-European campaign of their own to celebrate the 50th anniversary of the Man and the Biosphere program
In APAC, Teads has joined forces with Handprint, a Singaporean Climate Tech company on a mission to integrate positive impact into every business transaction.
June 2022 – Teads, the global media platform, today announces the launch of its Teads Care not-for-profit advertising program. With a legacy of supporting quality journalism and responsible advertising, Teads is taking this next step to aid brands in their Corporate Social Responsibility (CSR) initiatives. Through the new program, brands will directly be able to drive business outcomes for associations and NGOs, through free media to advertise their own campaigns. (Advertiser Cash donation will also be possible to the NGO depending on market).
Teads Care contributes to your corporate social responsibility approach by providing a turnkey solution allowing you to donate 1% to 10% of your media budget to support an NGO/Non-Profit and help them distribute their messages within the world’s best publishers, with the support of Teads on an equivalent amount. For example, if Advertiser donates 10% for a $30k campaign, the non-profit will receive a total of $6k of free media across Teads’ premium publisher inventory through its buying platform Teads Ad Manager - $3k coming from the advertiser and $3k from Teads*.
The Philanthropic component of the advertiser’s campaign will be delivered within a bespoke Teads Care ad format (display or video), enhanced by Teads Studio to highlight the cause and drive further awareness for the association.
This powerful combination of free media within Teads’ high attention formats in the heart of premium editorial content, with bespoke creative adaptation will act as an accelerator for the benefits the association will receive. Teads Care will look to drive brand and media KPIs to deliver campaign success for the advertiser as well as for the association.
In APAC, Teads has joined forces with Handprint, a Singaporean Climate Tech company on a mission to integrate positive impact into all types of business transactions. Handprint offers Impact as a Service by connecting companies to causes they and their customers care about.
Handprint has already curated many impactful NGOs in the region. They can also integrate other NGOs or Charities chosen by the Advertiser. Handprint then builds a bespoke Advertiser-branded public donation page, and provides tracking of the donations in real-time. They also work with the NGO to monitor, report, and visualize the real-world impact of the Advertiser’s campaign for years to come.
Click the following links to find examples of the different formats for the association and the brand.
“It hasn't been obvious how MarTech and AdTech can actively contribute to a greater positive impact on the planet. We are solving this challenge for the first time with this offering. This innovative solution offers marketers a frictionless way to finance projects that have a positive impact with their advertising budgets, something never done before. A core ambition of our partnership with Handprint is also to elevate Brands & Media Agencies as the industry leaders in responsible & sustainable advertising. We're incredibly excited to lead change in giving new meaning to impactful advertising,” says Emmanuel Fischmeister, VP Business Development, APAC at Teads
“We started Handprint with a dream to make the creation of meaningful and credible positive impact easily available and valuable to companies. With this innovative partnership, we have created a unique way to turn every ad into a little handprint,” says Simon Schillebeeckx, Founder & Chief Strategy Officer at Handprint
*Donation matching may vary depending on market.
About Teads
Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimisation technologies.
For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users* in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.
Teads partners with the leading marketers, agencies and publishers through a team of over 1,000 people in 30 countries. For more information, visit: www.teads.com
