Video viewability rates in APAC are some of the highest globally. This year’s Global Insights Report from IAB SEA+India member, DoubleVerify, shows that while the region has some of the lowest fraud/SIVT and brand suitability violation rates globally, advertisers must engage verification across all campaigns and environments, and highlights differences in campaigns that leveraged verification with those that did not.

Author: Dhrubajyothi Sarkar, InMobi

When people stopped meeting live they started streaming live, bringing in a wave of change, paving the way for a total transformation in the world of content and marketing.

Author: Alyce Erikson, LinkedIn

Industry players like Meta, LinkedIn, Google and Apple are proactively reforming internet privacy. Alyce Erikson explains why digital marketing practitioners need to understand the implications of these reforms to the social definition of digital privacy.

Member News: Teads

Global media platform, Teads has launched its Teads Care not-for-profit advertising program to aid brands in their Corporate Social Responsibility (CSR) initiatives.

The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the migration of users from offline to online. More than 61,500 respondents in 5 countries in Asia were surveyed.

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Vietnam to saving, spending, shopping and sustainability.

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in the Philippines to saving, spending, shopping and sustainability.

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Malaysia to saving, spending, shopping and sustainability.

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Singapore to saving, spending, shopping and sustainability.

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Hong Kong to saving, spending, shopping and sustainability.

Member News: Moving Walls Group

Location Media Xchange (LMX), the supply-side technology arm of the Moving Walls Group has launched an online platform for Out of Home media owners, connecting traditional and programmatic booking information in one place.

Consumers nowadays are comfortable shopping online, experiences are more immersive and logistics have improved to a standard which consumers now expect as the norm. So when did ecommerce begin and where is it taking us?