Member News

For 120 years the South China Morning Post (SCMP) has been woven through the history of Hong Kong. It is now celebrating this landmark anniversary by recognising the diversity of its people - those who read it, work there at and invest their advertising dollars in the publication.

Member News - Tyroo Technologies

AdTech platform, Tyroo Technologies is expanding into the emerging markets of Bangladesh, Cambodia, Laos, Myanmar, and Nepal in a plan to capitalise on growth opportunities in these countries.

Vpon Big Data Group (Vpon) has created a series of advertisements using its new AI visual generative system, InVnity for Hong Kong-based soft drinks brand, Mezzanine Makers.

Video viewability rates in APAC are some of the highest globally. This year’s Global Insights Report from IAB SEA+India member, DoubleVerify, shows that while the region has some of the lowest fraud/SIVT and brand suitability violation rates globally, advertisers must engage verification across all campaigns and environments, and highlights differences in campaigns that leveraged verification with those that did not.

IAB SEA+India member, Moving Walls, a global advertising technology company based in Singapore, has announced a partnership with JR East Marketing & Communications Inc. (jeki) to launch a technology platform that will automate all Out-of-Home (OOH) advertising across Japan.

EssenceMediacom is GroupM's newest and largest agency, launched at the beginning of 2023, combining Essence's performance, data, analytics and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise.

IAB News

Take a look at the photos from our annual party 2022, held in Singapore. Members got to meet each other in person, many of whom had previously only connected virtually. A warm thank you to our sponsors, Google, GrabAds, Spotify Advertising, and Applovin for making this event such a success.

Member News: MediaMath

The winners of the first MediaMath Awards have been announced, and local online digital marketing agency Interactive Avenues have been announced as the APAC winner in the Best Campaign by an Agency category for their video campaign for client, Mahindra.

Member News: Essence

This report from Essence looks at the realities of the Metaverse - what it is today, consumer sentiment, market activation, sustainability and more.

Member News: Mediamath

Mediamath has announced they have added support for The Trade Desk’s Unified ID 2.0, a collaborative and open-source framework for cookieless media.

Member News: Teads

Global media platform, Teads has launched its Teads Care not-for-profit advertising program to aid brands in their Corporate Social Responsibility (CSR) initiatives.

Member News: Moving Walls Group

Location Media Xchange (LMX), the supply-side technology arm of the Moving Walls Group has launched an online platform for Out of Home media owners, connecting traditional and programmatic booking information in one place.

Member News: Moving Walls Group and GroupM

Moving Walls Partners GroupM to provide a single view of all OOH media possibilities for GroupM Indonesia clients.

Consumers nowadays are comfortable shopping online, experiences are more immersive and logistics have improved to a standard which consumers now expect as the norm. So when did ecommerce begin and where is it taking us?