IAB SEA+India Regional Research

According to a new report by the Regional Board of the IAB SEA+India, less than half (41%) of respondents surveyed in Vietnam fully understand what internet cookies do, while a little over half (52%) say they fully understand how to protect their privacy online.

IAB SEA+India Regional Research

Just 29% of respondents in Thailand are prepared to pay to access advertising-free content according to a local research report released by the IAB SEA+India. However, 66% of respondents are willing to share information about their interests in return for access to free content.

Letter From Miranda Dimopoulos, Regional CEO, IAB SEA+India

I am proud to present here, our latest regional research report, Representation in Advertising in Asia. Our extensive survey has found that consumers feel there remains a significant underrepresentation of ethnicities, ages, genders, disabilities, religions, sexual orientations, and body types in advertising in Asia. And they believe overwhelmingly that it is the responsibility of brands to ensure that there is inclusion when advertising their products.

In a research report just released by the IAB SEA+India, 34% of respondents in Singapore/Malaysia/Philippines say they will not pay for ad-free online content yet more than twice this number (72%) have paid for subscriptions to online streaming platforms, implying confusion over the definition of online content.

“An elusive question remains as to what data points would be considered acceptable to consumers and valuable to marketers, to ensure continued free access to high quality content,” says IAB SEA+India Regional Board member, Alvin Liong, IlmuOne Data, commenting on a lack of willingness by consumers in Indonesia to

There’s a significant gap between consumers’ perceived understanding of online data privacy and the value exchange of advertising providing access to free online content, according to a report just released by the Regional Board of the IAB SEA+India. More than 8000 people took part in the multilingual survey providing a rich seam of data such as 70% of respondents preferring a single login to access any website.

Our Regional CEO, Miranda Dimopoulos and Regional Board Chair, JJ Eastwood from the Carousell Media Group discuss why Retail Media is having such a moment in Asia on this WARC podcast with Rica Facundo. They discuss the surprising stats from their latest regional research into retail media, why home grown networks are winning in this space and what to expect in the future.

We partnered with the Carousell Media Group to survey Asia marketers on the retail media phenomenon. There were just under 2000 survey responses from advertising decision makers across Asia, the majority being from marketers with 17+ years experience. Read our report to find out more about how retail media advertising is opening up entirely new opportunities for brands.

The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the migration of users from offline to online. More than 61,500 respondents in 5 countries in Asia were surveyed.

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Vietnam to saving, spending, shopping and sustainability.

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in the Philippines to saving, spending, shopping and sustainability.

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Malaysia to saving, spending, shopping and sustainability.

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Singapore to saving, spending, shopping and sustainability.

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Hong Kong to saving, spending, shopping and sustainability.

95% of Millenials say purchasing pre-owned items is more sustainable. This research report reveals more about recommerce, retail media and how millennials are defining a more socially conscious consumer.

Consumers nowadays are comfortable shopping online, experiences are more immersive and logistics have improved to a standard which consumers now expect as the norm. So when did ecommerce begin and where is it taking us?